The potential to reach your audience through Facebook Messenger with chatbots is huge. Facebook Messenger chatbots earn sky-high open rates, and you can use a chatbot to build your contact list, offer 24/7 customer service, qualify leads, and so much more. Here, discover six actionable ways to leverage your Facebook Messenger chatbot for more engagement today! Did you know that Facebook Messenger chat blasting generates up to 80 percent open rates? Facebook Messenger chat blasting is the new-and-improved email marketing.

There may very well be a clear distinction between chat bots and live chat platforms. That which separates the two types of platforms is slowing going away, however. Some live chat platforms are adding automation rules, and some the bot platforms have a way to transfer new qualified conversations to a live agent. At the end of the day, as long as the experience seems human, or at least conversational, you should see similar results regardless of the type. Facebook Messenger opened up their platform to developers, which has now allowed for "bot" platforms to emerge over the past few years.

There may very well be a clear distinction between chat bots and live chat platforms. That which separates the two types of platforms is slowing going away, however. Some live chat platforms are adding automation rules, and some the bot platforms have a way to transfer new qualified conversations to a live agent. At the end of the day, as long as the experience seems human, or at least conversational, you should see similar results regardless of the type. Facebook Messenger opened up their platform to developers, which has now allowed for "bot" platforms to emerge over the past few years.

I believe Facebook Messenger marketing with chatbots is the new frontier in digital marketing. Messenger marketing is the single most effective marketing channel that we've seen in more than a decade, and its potential remains untapped. If you know me, you know I'm all about finding marketing unicorns. And Facebook Messenger marketing with chatbots is the freaking unicorn. Here's what you'll get from reading this article.